WORLD OF MELIE
"Every woman should have a special piece of jewelry she would want to pass down to her loved ones in the future."
Jocale... Derived from the word ’jocale,’ meaning a toy, it refers to luxurious wearable, miniature toys in the form of jewelry...


MELIE JEWELRY
Istanbul-based jewelry design brand Melie Jewelry, since its inception in 2012, aims to offer women timeless, elegant, and romantic pieces of jewelry that they will cherish for years, intending to pass down as heirlooms from generation to generation. Melie Jewelry’s designs appeal to the senses and emotions of the wearer, embodying a timeless, elegant, and romantic design approach. These jewelry pieces, which attribute great importance to memories, take inspiration from legendary loves, fairy tales, myths, different cultures and civilizations, architecture, literature, and visual arts, shaping their designs accordingly. The forms used in the designs, the selected gemstones, and the cuts of the stones are carefully chosen to align with the inspired story. The brand’s inaugural collection, "Scent of Love," drew inspiration from the origin of the word "jewelry," originating from the Latin word "jocale," meaning toy, evolving into Old French as "jouel" and into English as "jewel." Melie Jewelry offers wearable luxury toys in the form of perfume bottles, allowing women to fill them with perfume using a miniature funnel and apply the fragrance with the attached wand. In 2016, the brand was honored with an award in the jewelry category at the A’ Design Award, one of Italy’s most influential design awards, for its "perfume necklaces." Recognized among jewelry trends for their practicality, these designs have been featured in globally renowned luxury and jewelry publications such as Robb Report America and The Jewellery Editor.

MELIE GEMS & GIFTS
Jewelry and More... What binds us to a piece of jewelry is not only its design but also the story it holds. Placing storytelling at the heart of its design philosophy, Melie Jewelry has, as of 2023, expanded this approach into different realms with the "Melie Gems & Gifts" concept. Beginning with the aim of offering luxury gifts accompanying jewelry, "Melie Gems & Gifts" presents a wide range for both women and men, including silk scarves and pocket squares, notebooks, photo albums, canvas bags, and gift sets.



INSPIRATION
More Than Jewelry... We’ve used them for different purposes for thousands of years. They marked our social status with marriage/commitment rings. They showcased the religions we were affiliated with through religious symbols. As protective talismans, they shielded us from evils. While adorning our clothes and hair on one hand, they served practical functions for us on the other. We considered them as investment instruments. Leaving them as legacies to our loved ones, we transformed them into symbols of our families. The first jewelry was adorned with seashells and fossils. Then, silver, gold, and precious stones accompanied them. Without borders, they endured through thousands of years, reaching our present day. Because they were genuine, they were natural. "To prefer a small but naturally precious stone over something large and showy but not naturally created means to accompany that small stone on its journey of thousands of years. The wisdom of thousands of years flows to us as if passed down when we receive that stone as an heirloom... They are heirlooms because they existed before us, and they will continue to exist after us. I think this is priceless." Every stone and metal used in Melie Jewelry, which pursues the path of what is real and natural, is very precious. Knowing that there are emotional reasons binding the owner to the jewelry beyond its adornment, Melie Jewelry carefully selects every material used in its designs. Advocating for the value of being real, no matter how small, the brand continues its journey by creating unique designs with this consciousness.

